Beaconhill NW

I have a new role with PlainJoe Studios as Social Media Guerrilla.  PlainJoe Studios is a design studio in Southern California which specializes in Strategic Ideation, Interactive Media, and Environmental Design.We adopted this title from the idea behind guerrilla marketing.  It’s a mix of a social media marketing strategy and guerrilla marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Our goal is to integrate Social Media and Guerrilla Marketing strategies to help our clients tell their story even better.

Last week, Robert Scoble of building43 stopped by Box HQ for a chat with CEO/Co-founder Aaron Levie and VP of Marketing Jen Grant. They talked about the new content viewing and embedding features we recently introduced, where Box is headed with Cloud Content Management, and how Box’s open platform has brought key integrations with business applications like Salesforce.com and a growing variety of mobile apps to Box customers.

A creative team did this for a ladies event…i love it…

Last night I had a dream that I was visited by the online ghosts of Christmas past, present and yet to come…

Unfortunately, social media and blogging was so new that the Marley brothers were asking me questions about whether there was an app they could use to update their statuses while in the afterlife…

The Ghost of Online Past…

The ghost  of the past took me to Christmas last year at my in-law’s house.

ME:”Don’t you have anything older than this?”

GCP:”I’m here to take you back to when you started building your online prescence”

I was shown how I sat for hours on my laptop while the rest of the family played cards, watched movies, and spent time together.

The Ghost of the Online Present…

The Ghost of the Online Present took me on a blog tour…We ended up on a post on Michael Hyatt’s blog about the perfect moment…but Michael’s blog was getting an overhaul and we couldn’t read any of the posts.

The Ghost of Online Yet-To-Come

This ghost was still in beta and had a lot of bugs.  He had no idea what to show me.  We ended up over at John Saddington’s blog and read “Personal Web and Technology Goals for 2010″

NOTE: I’m a changed man.  I’m leaving the laptop and the Blackberry at home tonight while we spend two nights at the in-laws.

Merry Christmas to you all.

Here are 7 great review questions as you look back at 2009:

1. What are the 2-3 themes that personally defined 2009 for me?

2. What people, books, accomplishments, or special moments created highlights in 2009?

3. Give yourself a grade from 1-10 in the following areas of focus for 2009: vocationally, spiritually, family, relationally, emotionally, financially, physically, recreationally.

4. What am i working on that is BIG?

5. As I move into 2010, is a majority of my energy being spent on things that drain me or things that energize me?

6. How am I preparing for 10 years from now? 20 years from now?

7. What 2-3 things have I been putting off that I need to execute on before the end of the year?

[ht to Brad]

Sometimes…the best creative collaboration occurs without all the planning and programming…just letting it happen…no rules or guidelines…

Found this at Carlos’ blog

When you receive feedback about something you are involved with you can choose to say “thank you” or just act like it’s no big deal. And when others ask how you do it…how do you explain your creativity?
Here are some thoughts:

-what if someone gave you a unique opportunity to minister on a large scope using all of your skills?
-what if someone released you to act on your own with little or no supervision?
-what if in that process, the movement responded in kind and you experienced affirmation of your skills?
-how do you take credit when God is the giver of those skills?

For me…it’s all about the conversations.  I’ve experienced a deeper sense of connectivity through the process…not just with the people involved with movements…but seeing what God is doing and how He continually seeks to have a relationship with us.  And to see leaders encouraged and strengthened through what God has done is surreal.

What about you?

Do you remember what it feels like to return home after being gone for a long trip? Maybe that trip took on an unexpected detour with some ups and downs, surprises, and realizations.

I was talking to a friend recently and the notion came up that in our current state of connectivity we are not allowing ourselves time to process what is happening in our lives. When I say process I am talking about grabbing some  time to think and figure things out.  The fact that we are denying ourselves time by being occupied so much may have long-term effects.

Here are some thoughts:

Do we understand the implications?

How do we measure our growth?

Are we developing some safeguards to protect what’s important?

Are we desperate for our connectivity?

Do we experience withdrawls from it?

What about our families, careers, relationships that stand outside of the hyper-state of connectiveness?

Here are some suggestions from someone who manages and mis-manages:

-Take some time off for the holidays…unplug…

-Manage your online prescence using tools and a timeline

-Develop key relationships that support and encourage like-mindedness

-If your family is not part of an online community,  then you know what I might say here.

-Start your day off with time to read and restore, if the first thing you do is check your status’…chances are, that’s the first thing that will be on your mind.(believe me I struggle with this everyday)

I know many of us are involved with online ministries, web-stuff, etc.

What do you think? Am I just preaching to the choir?

Let have a conversation…

Welcome back!

That’s right…this blog is back!  I added a few creature features to spruce up the joint a bit.  I wanted a place where people could land here and say?

“Huh?…What is this guy doing?”

This whole site is a reflection of what I’ve been processing over the past few months:

-I wanted the site to be fun

-I wanted a mix of my brand and blog

-I wanted everyone to have a better idea of what I do.

-I reserve the right to not blog at all…that’s right…you heard me

-I wanted somewhere where I could go crazy and you wouldn’t be awkward, because this whole site is kind of weird.

Stick around…I’ve got lot’s of fun stuff going on!