My New Role in Social Guerrilla Marketing

I have a new role with PlainJoe Studios as Social Media Guerrilla.  PlainJoe Studios is a design studio in Southern California which specializes in Strategic Ideation, Interactive Media, and Environmental Design.We adopted this title from the idea behind guerrilla marketing.  It’s a mix of a social media marketing strategy and guerrilla marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Our goal is to integrate Social Media and Guerrilla Marketing strategies to help our clients tell their story even better.