I was raised on the term “the customer is always right”
And yet, in the world of contracting no matter what industry you are in, inevitably, there will always be conversations about pricing. You have to choose your battles carefully and make sure you don’t lose your shirt all at once.
[ht to Freelance Switch]
On Wednesday, Jive Software will host a live webcast titled:
In September 2008, the federal government introduced secure social networking capabilities to the US intelligence community to share insights, debate, and communicate. Called “A-Space” (Analyst Space), the initiative’s goal — like intelligence analysis in general — is to protect the US by assessing all the information available across the Department of Defense’s spy agencies.
DIA Program Manager Ahmad Ishaq will discuss the impetus behind A-Space and social software across an organization specifically trained not to share information, how A-Space was launched, the successes to date, future plans, as well as share best practices that are applicable to any industry or private company. He’ll also share how this secure community has helped unify a community to take advantage of intelligence, ideas, and innovations across multiple, globally distributed agencies.
I have a new role with PlainJoe Studios as Social Media Guerrilla. PlainJoe Studios is a design studio in Southern California which specializes in Strategic Ideation, Interactive Media, and Environmental Design.We adopted this title from the idea behind guerrilla marketing. It’s a mix of a social media marketing strategy and guerrilla marketing
Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.
Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
Our goal is to integrate Social Media and Guerrilla Marketing strategies to help our clients tell their story even better.
Every weekend, at least one new ARC church begins.
That’s right–in 2009 the Association of Related Churches planted 55 churches around the country, and this year they plan to plant another 75-100. In addition to reaching thousands of people locally with these new congregations, the ARC church plants also give millions of dollars to reach people globally–last year they donated more than $7 million to foreign missions.
One of the big ways ARC supports and recruits its leaders is their annual All-Access conference. This year’s event is April 27-29 at Healing Place Church in Baton Rouge. Hillsong United will be there to lead worship and offer a Q&A on production. Speakers include Dino Rizzo, Craig Groeschel, Priscilla Shirer and John Maxwell and a variety of App Sessions provide in-depth discussion of leadership, church life, social justice and more.
ARC is all about relationships–creating them and nurturing them. So their conference is, too. You don’t just listen to these guys talk, you have opportunities to talk WITH them and connect with other leaders who share a vision for life-giving, fast-growing church plants.
All Access 2010 Conference Promo from WePlantLife on Vimeo.
Don’t Spam all Your Twitter Friends asking for a RT.
Source other valuable articles within your blog post. In other words, provide good content that is RT worthy.
Don’t self-promote too much. According to Nate Moller- Dan Hollings (@dhollings) explains Twitter in one easy statement -”Twitter is like a “cocktail party” – you can’t just talk about yourself over and over again – you’ll lose people.”
Become friends with Twitter folk who have good listeners. A big part of having good listeners is being actively involved. If you’re a “once-in-a-while” twitter user, chances are that not many people really listen to you at all. The easiest way to monitor “listenership” is found in the proof above. If one friend RTs your stuff and then hundreds of their friends RT it, you know the friend has good “listeners”. Once you’ve found a friend with good Twitter listeners, refer to Tip 1 of this simple checklist.
Thank the hand that fed you. Even the big names in your industry appreciate a “Thanks.”
What success (or failure) have you had using Twitter to go Viral?
How can you now implement this without annoying people?
Last week, Robert Scoble of building43 stopped by Box HQ for a chat with CEO/Co-founder Aaron Levie and VP of Marketing Jen Grant. They talked about the new content viewing and embedding features we recently introduced, where Box is headed with Cloud Content Management, and how Box’s open platform has brought key integrations with business applications like Salesforce.com and a growing variety of mobile apps to Box customers.
